Hi i am Varun Shanbhag and i own SEO training Ahmedabad. I have received lots of questions regarding Google analytics and in this today's article we will cover interview questions for Google analytics which will help you the crack the examination. So what is Google analytics? Google provides us with website traffic analysis tool known as Google analytics. Passing this exam can make a huge difference in your career. Today we will discuss 60 questions which will not only help you for your Google Analytics exam but also will help to for other marketing activities. We have combined a set of questions & answer that an interviewer can ask during your digital marketing interview.

Also Read: SEO Myths


interview questions for google analytics


Top 60 interview questions for google analytics:

1) Define Google analytics & the purpose behind using it ?
A:) It is basically a software provided by Google themselves to track the traffic and other data of your website. It provides various metric using which you can make improvements on your website.


2) Define Conversions and how can you track it ?
A:) When any predefined goals get accomplished is known as conversions which also helps in generating return on investment for the business. In short if any user performs some sort of action on your website it called conversion for example clicking in call button, Filling contact us form.


3) What is session?
A:) A session gets initiated as soon as a user visits your website. If no activity is done by the user a session can be still be counter for as long as 30 minutes. As soon as you change your source it is counted as a new session for example if a user comes through organic search it will be counted as one session & if the same user opens the website from a different PC another session gets started.


4) What is meant by KPI in analytics?
A:) The full form of KPI is key performance indicators. Websites can be analysed based on these metrics and business objective. Some examples of KPI : Users, Sessions, Avg Time, Bounce Rate.


5) What are segments in analytics?
A:) A particular subset of data from a set of data is known as segments. For example organic, paid traffic segments can be created.


6) Can we change the data once Google analytics processes all the data?
A:) No unfortunately we can't change any data.


7) Define Event in Google analytics
A:) When a user interacts with the content an event is created which can be tracked from screen load or a web page. We can create our own events to track down downloads, Phone calls and more.


8) What is bench-marking?
A:) When we compare market aggregated data with our own websites data from a relevant niche is know as benchmarking.


9) What is bounce rate?
A:) When a user visits our website and exits without visiting a different page on our website it will be considered as a bounce off. If your website has a very high bounce rate Eg: Above 60% , Its considered very bad and a tell tale sign that users are not liking your website or the content.


10) What is a good bounce rate?
A:) Anything under 30% is considered to be good.


11) Explain Goal funnels 
A:) For reaching a particular destination a series of pages should be accessed which helps in completing the goal is known as funnel. 


12) Can goals be deleted once we create them?
A:) It is not possible to delete the goals but we can pause them or create a new one.


13) Define custom events in Google analytics
A:) We can set certain parameter which has possibilities to  trigger which also helps in tracking changes in specific metrics and like this custom event is created.


14) What is meant by Google analytics Users?
A:) If in a given time frame a user visits your website once which is counted as a user.


15) What is meant by cohort reports?
A:) When a common characteristics is shared by a group of users which is also identified by Google analytics is called cohort reports.


16) Define goals and how many can we create?
A: ) When a user completes an activity which contributes to the success of your business is known as goals and we can create 20 of them.


17) How can we use acquisition reports?
A: ) Source of traffic to our website can be identified eg: organic, Social media, ppc.


18) What do you mean by the term "Not Provided" in Google Analytics keyword report?
A:) When Google analytics blocks certain data, Those data are not shown in Google analytics. Many of the website are not able to track the exact keyword for which conversion had happened.


20) What are experiments?
A:)  It is also known as A/B slit testing where we test different website version and its success.


21) Define Google analytic's attribution
A:) In short attribution is nothing but some set of rules which helps us to identify proper touch points in the funnel


22) What is real time in analytics?
A:) Real time data is the live data that is provided by Google analytics to webmasters using which we can know number of users online currently and their locations.


23) Can we segment users based on devices?
A:) Yes it can be done under audience reports where we differentiate the data based on the devices.


24) Google we track Google ad sense in analytics?
A:) Ad sense and  Analytics can be connected with each other using publisher tab.


25) Define Exit rate
A:) When a user leaves from a particular page of our website it will be counted as exit. For example i visit xyz.com and closed the website after visiting xyz.com/services page it will b counted as exit.


26) What is Average load time?
A:) The time taken by a website to load the browser is known as Average load time. The website must load as fast as possible to improve user expereince.


27) How to avoid spam in Google analytics?
A:) We need to set filter to avoid any kind of spam in Google analytics.


28) Which type of traffic uses auto tagging?
A:) Ad word campaigns uses auto tagging feature.


29) How is ROI calculated?
A:) ROI stands for return on investment and is calculated by deducting cost from the revenue and dividing it by the cost.


30) Define E-commerce tracking in analytics
A:) It is a code snippet which can be used on your website to collect transaction data like product sales, billing locations , purchase amounts and connect it with google analytics account.


31) Define category in Analytics
A:) When we bundle user activity together it can be termed as category which tops the hierarchy. Downloads, videos are good examples of category but can be customized as per your requirement.


32) What is meant by label in Analytics?
A:) Using label we can collect a bit more information about the action performed by users.


33) What is webmaster and how can we connect it with analytics?
A:) Google webmaster or search console is a tool provided by google using which you can determine how users find your website. It also helps to identify more traffic to your website and help in development efforts. To read more on how to connect webmaster with analytics click here.


34) Define action in analytics
A:) When a user performs certain kind of action on the website for eg: play, pause, stop, comment.


35) Define network referrals
A:) This helps us to identify best communities and networks where people get engaged with your content. Identify & learn about your best performing content on each network.


36) Does google analytics track individuals actual path?
A:) Yes analytics will track each and every click and path for individual users.


37) Define cookies
A:) When a text file is stored in clients computer its termed as cookies.


38) What is the difference between clicks & visits?

A:) When a user performs certain kinds on action on a website its known as clicks whereas when a user spends time on your website can be considered as visits.


39) Define track page view in analytics

A:) Registering a page view using track page view in analytics.


40) Define demographics

A:) Demographic is metric such as location, age , Gender of the people visit your website.


41) What are UTM parameters?

A:) The full form of UTM is urchin tracking module. Parameters get added to the url using which we can track organic traffic, cpc & referral traffic.


42) What assisted conversion?

A:) When a goal gets completed later from one traffic source using another traffic course.


43) Why should we assign a value to the goals in analytics?

A:) It is very useful to calculate the actual cost from your conversion that is why it is recommended to add values to your goals.


44) How can you identify the parts where the users are clicking on your website?

A:) In-page analytics can help us to perform this action.


45) From where to find UA tracking code?

A:) UA stands for universal analytics and can be found admin section of web property.


46) Name the various elements of event tracking in analytics

A:) Below are the three elements:
1) Categories
2) Actions
3) Labels


47) Define RPC in analytics

A:) Its basically used for eCommerce tracking and stands for revenue per click.


48) How can you find top performing pages on my website?

A:) Choose landing pages from behavior section to know your top performing pages.


49) How can you track keywords that are sending traffic to your website?

A:) Choose keywords column as it shows keywords which are sending in both organic and paid traffic.


50) Define event tracking in analytics

A:) Its a specific code used on the website to track user actions like download, filling forms etc.


51) Explain search depth

A:) Average number of pages a visitor views after performing a search is termed as search depth.


52) Define cookies in analytics

A:)It is nothing but a text file saved in clients computer.


53) What is cohort size?

A:) Time frame is determined by cohort which is also used to determine the size of individual cohort.


54) What are the types of custom reports in analytics?

A:) There are mainly three types:
1) Explorer
2) Flat table
3) Map overlay


55) What is explorer?

A:) It contains dynamic elements like sort, search & secondary dimensions.


56) What is flat table?

A:) A particular data is shown in rows by a static sortable table.


57) What is map-overlay?

A:) It is different region and countries map in different colors which indicates engagement and traffic volume.


58) What is site search button?

A:) It is basically a button on your website which is useful to know what users search when they visit your website used in E-commerce websites.


59) What is cohort?

A:) Users sharing same content at the same time which basically can be divided into three sections:
1) Cohort Size and type
2) Metric
3) Data range


60) What is cohort type?

A:) It corresponds to table column that included total number of users in in cohort and only acquisition date is the position available in analytics.