During my Digital Marketing Course Ahmedabad students very often ask me how to get good quality back-links in 2020 and does back-links really matter in this era ? The answer to this question is yes
back-links are one of the most important elements of your SEO strategy, in fact in your on-page you do everything which is required from keyword strategy to ensuring that your website is a very mobile effective platform.

So all that what you do is one side of it but when you are trying to do something off line highest of all priorities have to be given to your back-linking strategy.

Now the question is how do you get the quality back-links? Now the old methods have been directory submissions, Blog commenting, posting on social media channels.

All this kept aside but are you doing guest blogging? Are you involving influencers? So two important things that you can do in this journey is:

1) Influencers

Involving influencers to do influencer marketing, so that when these influencers gets involved in your journey you can actually pay them to basically endorse your brand's but back-link is all about white hat techniques. 

so you might not want to pay them for back-links but you need to ensure that while you're communicating with them you're trying to devise the whole strategy for influencing or creating the influence out there.

You need to basically ask them to endorse the brands and one of the parameters of endorsing the brands I said everything that they would do on social media would be writing about you on their blog or on their website and give a back link to you.

Now you do this because you're going to give them your products to try or you figure out how you would want to work out this deal,maybe it could be an affiliate opportunity that they can work around with you.

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2) Guest Blogging

The second important thing is guest blogging. There is definitely a need for marketers to create amazing content and there's a definitely need for bloggers to publish them.

So now in this situation you can create an amazing
content piece for about 3,000 - 3500 words and upload some of the best blogs of the world with respect to your niche and pitch them with the content that you have.

If you have great content they are more likely to show interest but if you're just writing about 500 to
thousand words it would not be off their cup of tea.

So please focus on creating backlinks to guest blogging, to influence to the marketing and involving influencers in picture.

3) Infographics

Third important thing is by focusing on infographics do some research based initiatives, write about stats and facts but ensure that these facts have a lot
of images so that when you are publishing this blog and doing a lot of alt text and trying to optimize these images and people are discovering these images on your blog they are more likely to take this particular image from your site publish it on their site and give you a back-link for the source.

So remember make your website a resource for a lot of your industry piece so they are more likely to take content from you and publish it on their site and give you a lot of backlinks !

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So these are three strategies that would work in 2020 Influencers, Guest Blogging & Info-graphic sites. Please don't forget to share and comment below. Until then, happy marketing !