In our SEO Course Ahmedabad we're always talking about digital marketing. What it is? Working of it and also discussing in detail about the effective & proven SEO strategies that are available today. So let's get to it !

Hey there my name is Varun, a digital marketer with a passion towards providing Best SEO training in Ahmedabad. Alright so let's talk about digital marketing.

Specifically in this article we're going to be pulling back the curtain on what is arguably one of
the most complicated and yet significant and most powerful aspects of running a business and that is digital marketing.

By the end you complete reading this article you're gonna leave with not only a better understanding of what digital marketing is all about and how it all works but actually how it applies in the real world because theory and academic stuff and all that kind of book knowledge is is nice to have and it can play a role in helping you form a foundation and base knowledge, But it's a completely different story when we take all those concepts and theories and we actually apply them in the real world and that's what I want to help you with here.

But before we dive into the theoretical and academic stuff as well as the practical and actual applications of digital marketing, first we need to decode what exactly we're talking about here. After all when it
comes to digital marketing there is no lack of confusion and I blame myself as a marketer for being part of the problem.

After all we're infamous for using complicated jargon and technical words like SEO, PPC, CTA, CTR and I could go on with dozens and dozens more. To make matters worse, people often associate digital marketing with complex online software, coding or these really complicated funnels that take teams of. 

Dozens and dozens of people just to keep running no wonder there's still so much confusion around it and so many otherwise very smart and savvy business owners still avoid it.

Now of course digital marketing does have some more complicated and technical aspects involved but that doesn't mean you need to know what every single one of them is and how to do them all, in fact even just a broad or general understanding of all the different pieces will allow you to thrive in today's digital marketplace because at the end of the day digital marketing is actually a pretty simple concept.

    So what digital marketing course is all about?

    What exactly is digital marketing? Well brace yourself for this one but digital marketing is just marketing done digitally. Yes and that is what actually it means.

    Whatever all strategies you apply when marketing your business online for example email, social media or using other platforms. Basically if you're using a digital platform to communicate your business's value to your customers then you my friend are digital marketing.

    Workings of digital marketing?

    Well the reality like we just covered is that digital marketing works much the same way as offline or
    traditional marketing does, in fact when you hear somebody talking about digital marketing they're referring more to the tools and the digital and online aspect of those tools rather than the underlying strategy behind it which should always be formed on foundational and really marketing fundamentals. 

    So now that we've got that covered that digital marketing is really just marketing done with digital tools, well what are the best tools available and the best way to make digital marketing work for you.

    Steps for creating digital marketing strategy:

    1) Market

    Well the very first step when it comes to creating an effective digital marketing strategy is to first identify your market. Wether we talk about digital marketing
    or the traditional one identifying the target market, Ideal customer or the person you want to connect with.

    Now the reason behind this being such a crucial piece of an overall strategic plan is that nothing else would really matter without the right person in mind, so spend some time digging into your ideal target audience, what are their demographic information such as their age , gender, employment, occupation, things of that nature. What are also their geographical details where they live, what area, state, province, region, things like that and, last but not least, what are their psycho-graphic details, things like their attitudes, desires, behaviors & opinions.

    The better you can get a very good picture of who your target audience is, the more effective your digital marketing campaign or overall marketing plan would be! So once you have clearly identified your market it's time to move on to step number two.

    2) Message

    Now if you want to deliver a very powerful message, one of the things I like to suggest is to take a look at your customers or clients. The market you just found is essentially the one. Miracles and their miseries of people should be looked upon.Their miracles would be sort of like stuff Their wishes and expectations, their aspirations and dreams, the more you understand your audience, the more you understand their miracles and the more you will be able to bring those miracles to them.

    Of course, the other side of this is their suffering, their worries, their tensions, their pains, Their Nightmares and all the things they 're trying to stop. phase two again are going to be pretty much the same if we 're thinking about traditional marketing or digital.

    Also Read: What is a content marketer

    3) Media

    This is where things really differentiate between traditional and digital marketing because it's here that we're going to be making the choice for which platform we're going to be using to communicate our message with our market.

    Now when we're talking about traditional media we're talking about things like the newspaper or the radio or Direct Mail or any form of print really. On the other hand, digital will include things such as SMO , Online video, e-mail marketing, PPC, things of this nature.

    The point where things get very interesting though and where digital marketing is such an successful overall strategy to apply is that pretty much everybody, regardless of age or gender or income or profession, almost everybody stay online, which means you can reach them through digital marketing no matter who you're trying to target.

    Not only that but digital marketing also has some other benefits above traditional marketing, namely the fact that the targeting is just so dialed in with digital platforms also the time to get data back is significantly reduced meaning if you create an ad and put it in the newspaper or in a magazine you're
    gonna have to wait a period of days, weeks, maybe even months for your market to see your message and react or not react.

    on the other hand , digital marketing is a perfect way to create an ad and place it out to your target audience in as few hours and get immediate feedback. Letting you know whether you're on track, or need to change it.

    All right, so now that we've got all that covered what are some of the most effective digital marketing strategies available today? Well, when we talk about digital marketing, there is no lack of strategies available, nor is there a lack of opinions that go with each of those strategies.

    Social media gurus say you need to be using more social media, email marketing advocates preach the benefits of reaching your customers directly in their email INBOX, video marketing experts say everybody needs to be creating more videos and online advertisers tell you that the best return on investment is with online ads. 

    So who's right? Well in reality they all are because it's gonna depend on your market your message and your media. We essentially need to find out who you are trying to meet, what the message is that you are trying to spread and which online or digital medium would better resonate with you, your industry and your business Clients.

    Unfortunately, where many people get lost and confused is they take a look at all these different things, realize that they might all work so they start doing everything and one thing I can tell you with certainty. After years of being a digital marketer is that you definitely do not need to do everything, in fact most of your results are going to come from one two maybe even three carefully selected and strategically deployed channels at most.

    So to help you choose which one may be best for you and your business these are some strategies we can every single day for your clients and have proven to be some of the most effective forms of digital marketing available today. 

    1) Social media marketing 


    You simply can't argue with the proven results that you're able to achieve with a strategically deployed social media marketing campaign. Now there are nuances between how the campaign is deployed and
    how we're going to leverage it but it really comes down to using one or a combination of Facebook, Instagram, YouTube and LinkedIn depending on the market and depending on the client and their customers. 

    Regardless, having a social media presence today is pretty much mandatory and doing the best you
    can will provide a real and tangible return on investment. 

    2) Online advertising

    The other strategy that we can consistently use is online advertising. Again, most of the social
    media platforms do have the option to use both organic social media which means unpaid or just regular posting content as well as paid online advertising where you're basically paying them for a distribution.

    Again we take a look at the market and essentially what we're trying to get across and then make a strategic decision between Facebook, Instagram,YouTube and the Google Display Network.

    As a fun fact, some of your highest ROI campaigns can come from social media online advertising. Yeah, it can be a bit of a bear to learn when you're first getting started and can be a bit of a trick to figure everything out but once you do, once you've got it dialed in it's a really powerful concept.

    3) Search engine optimization

    The other strategy we almost can deploy and certainly with your local clients is search engine optimization or SEO in short. Basically if you're unfamiliar with SEO it involves optimizing the website to appear higher in the search rankings so when someone's typing in a search term, your business appears top-of-the-line.


    All right, so now that we've got all that covered. Digital marketing concept and its workings. Do not forget to share and comment below. Until next time, Happy marketing !

    Also Read: What is social media marketing